There is a captive audience element of engaging employees in their place of work. The programme centres on encouraging more cycle commuting so what better place than to target workplaces. If employees see their peers or colleagues taking the bike to work they are more likely to consider changing how they travel.
Primary audience: those people who occasionally cycle or are interested in increasing cycling to work.
Information and promotional materials aimed at commuters
Online Active Travel Challenge
Incentives for travel challenges and events
Retailer reward scheme
Training for workplace Active Travel Champion
Bike hire for cycle training, bike information sessions and e-bike loan
Bike maintenance session
Ride leader training for travel champions and others.
Outputs and impact
A branded workplace toolkit with “how to” guidesheets for various aspects within the campaign e.g. how to train workplace champions or develop an annual plan around promoting cycling.
Sharing links to maps and routes.
Promotion of cycling for all, not just for the fit and active
Increase in number of employees using more sustainable travel to work
Employees taking part in workplace and regional/national initiatives.
Examples of activities
Bike loan scheme (including e-bikes)
Provision of on-road cycle training
Development of workplace engagement plan
Active Travel Champion
Online cycle challenge
Promotional events and activities
Led rides or walks, bike bus, bike buddy schemes.
Health checks and information for bikes and people
Route planning workshops
Staff forum to identify travel related issues (see Campaign 10)
Plan of action
Step 1: Identify workplaces
Working with organisations which are involved with Campaign 3 (and preferably also 6) identify the benefits to employees of taking part in more active travel and use the activities suggested to promote sustainable/active travel.
Identify staff in the workplace to liaise with to carry forward initiatives. This will need a mixture of higher level management who can make decisions and will work with Sustrans (or partner organisation) and with the travel champion in the workplace. This is the bridge between Campaigns 3 and 4. These individuals do not have to be already cycling to work but show an interest and enthusiasm to be role models.
Step 2: Develop travel plans
Working in partnership with the workplace,develop plans to offer employees to encourage more sustainable travel, especially cycling.
Carry out workplace survey – develop planning around barriers to cycling.
Example Barriers – based on Belfast findings
I feel exposed and vulnerable to roads and motorised traffic
Too many cars on the road
Drivers are erratic & intimidating
Cycle path and road surfaces are too dangerous
I can’t combine cycling with pre- or post-work activity
Lack of lighting on cycle paths
Develop Active Travel Champions in the workplace. These people will be offered support from Sustrans/partner organisation to develop plans, run activities, the chance to network with champions in other organisations and training.
Step 3: Deliver activities
Deliver activities (listed above) as agreed with the workplaces, such as information sessions and Champion training, based on the annual plan developed.
Delivery of interventions/activities should be trialled and evaluated.
Number of people engaged in activities
Increase in number of employees using bikes/active travel to commute
Development of travel plans/mobility plans (use accreditation system to measure)
Increased confidence in cycling – could be shown by number of bike buddies in the workplace.
Evidence base for Employees
In Northern Ireland 29 per cent of total carbon emissions are from road transport, with cars providing over half of this figure. At current rates of change, in a few years transport will become the largest source of greenhouse gases.
Whether you are commuting to school or to work, cycling can get you there up to twice as fast when compared to travelling by car in rush hour traffic
Apart from other health benefits cycling is a low impact activity making it one of the safest ways to exercise without putting strain on your muscles or joints.
Walking or cycling burns calories, gets your heart pumping and works your legs and abdominal muscles. It can also lift your mood, put a smile on your face and improve your general health and wellbeing.