We are selling the Product, Place and Lifestyle to both current users and potential users of the cycle highway. There are three overall target audiences:
Who are we selling to?
Learn more about CHIPS project
Cycle Highways Innovation for smarter People Transport and Spatial Planning
CHIPS will develop and promote cycle highways as an effective and cost efficient low carbon solution for commuting towards and from urban employment poles.
Project partners from Belgium, Germany, the Netherlands and the UK will develop solutions that will help regions and mobility stakeholders to:
- Position cycle highways as a new mobility product
- Overcome physical and behavioural barriers that keep commuters from using cycle highways
- Maximize synergies between cycle highways and trains, buses and cars
- Upgrade cycle highways to key structuring elements in future spatial planning
- Monitor performance and assess impact
A cycle highway facilitates citizens to move by bicycle from one place to another. It connects residential areas with business districts, city centers or transportation hubs. To determine the right location and make the right connection a calculation of the expected use is needed, taking into account the future developments to plan a future proof cycle highway.
Main objective: development of a virtual planning tool for potential cycle highways
The challenge is to design the best suitable cycle highway for that specific location. Therefor different criteria such as attractiveness, wayfinding, size and directness have to be taken into account.
Main objectives: a cycle highway assessment tool to evaluate the design and readability concepts in the (Virtual) Living Lab.
Communication and campaigns will help to stimulate (new) cyclists to use the cycle highway. Commuters are the main target group. The engagement of employers is key to reach the commuters and create a modal shift from car to (e)-bike.
Main objectives: designing campaigns, development of service point and mobile HUBs.
Final step is to monitor and evaluate the effects of the development. Are people using the new cycle infrastructure? By using GPS-data, information from counters and traffic lights relevant information about the use can be filtered.
Main objectives: monitoring and evaluation dashboard and a CO2 reduction calculator.