Concept for exposure of the C95 cycle highway Playlist
Tooltype
Review
Location
Tool provider
NameJoris
Readability tool main characteristics
TitleConcept for exposure of the C95 cycle highway
Playlist
Exposures
Exposures Tooltype Concept
Scale Route, Region
Does the readability tool encompass a certain location?Yes
LocationRegion of Copenhagen
To whom is the tool primarily directed?Potential user (anyone who might use the mobility product)
Readability tool branding strategy
Is the tool related toCycle highway
Name of cycle highwayC95 cycle highway
Name of branded network of cycle highwayscycle superhighways in the region of Copenhagen
Integration on motorway signpost
Imagine that the C95 is mentioned on this huge signpost. This would expose the mobility product to a lot of car drivers on the motorway.
C95
Wayfiding tool on the C95 cycle highway. The huge wayfinding tool for cars on the motorway does not mention the C95.
Integration on motorway signpost
Imagine that the C95 is mentioned on this huge signpost. This would expose the mobility product to a lot of car drivers on the motorway.
C95
Wayfiding tool on the C95 cycle highway. The huge wayfinding tool for cars on the motorway does not mention the C95.
Concept visualisation
Just like the black grafitti on this signpost, the integration of the C95 code would expose the cycle highway brand to a huge number car drivers.
Concept visualisation
Just like the black grafitti on this signpost, the integration of the C95 code would expose the cycle highway brand to a huge number car drivers.
F3-exposure on a cycle bridge
In this example, the F3 cycle highway product is exposed towards crossing car drivers and cyclists. The tool does not improve the wayfinding for the F3-users on the bridge. It's not in the first place designed for them, but rather for the potential users.
F3-exposure on a cycle bridge
In this example, the F3 cycle highway product is exposed towards crossing car drivers and cyclists. The tool does not improve the wayfinding for the F3-users on the bridge. It's not in the first place designed for them, but rather for the potential users.
Slide 1
Slide 2
Slide 3Readability tool description
Readability tool description
This tool is a concept that was inspired by the black grafitti on the huge signpost for cars on the motorway. The C95 goes along the motorway, but most car drivers are not explicitely made aware of the C95 in the neighbourhood. Maybe some of them are potential users of the C95? How can we trigger them to discover this alternative mobility product? In this concept, you trigger the car drives by mentioning the C95 product on the huge signpost. In this way some car drivers might be triggered and can look for more information on the internet.
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