Tools CS 7 cycle highway: route identification strategy in London

CS 7 cycle highway: route identification strategy in London
Playlist
Route identification
Tooltype
Example
Scale
City
Review
Award
Location
London, Great Britain
Tool provider
Name
CHIPS consortium (Joris Van Damme)
Readability tool main characteristics
Title
CS 7 cycle highway: route identification strategy in London
Playlist
Route identification
Tooltype
Example
Scale
City
Does the readability tool encompass a certain location?
Yes
Location
London, Great Britain
Readability tool branding strategy
Is the tool related to
Cycle highway
Name of cycle highway
CS7 cycle superhighway
Central brand colors
2 brand colours
Logo of cycle highway
Name of branded network of cycle highways
Cycle Superhighways

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Readability tool description
Readability tool description

Cycle Superhighways aim to provide protected space for cycling on some of London's busiest roads. They connect stations, town centres and key destinations, making them more accessible and easier for people to cycle to.

The cycle superhighways have network-identity on the scale of London: 

  • Each cycle highway has a CS-number (f.i. CS7). These codes are marked on the cycling infrastructure and used on the wayfinding measures. The first generation cycle highways have blue cycling infrastructure. The blue infrastructure improves the infrastructural aspect of readability.
  • The network has its own brand (a white logo of bicycle combined with pink as the central brand colour). The pink colour strategy is consequently used on the wayfinding system and metrolines. On the asphalt, CS-numbers are used to establish route identification.
  • On the (network-)maps, the cycle highways are visualised in blue and not in pink. This blue colour probably refers to the blue infrastructure of the first generation cycle highways. A more consistent use of the pink brand colour could improve the general brand awareness.   

Similar codes are also used for the quietways: Q-codes with a purple brand colour (see readability tools related to the quietways). The maps of the quit ways are more consistent (browse the quietways in the toolbox).
 

Functionality
  • The big size of the codes improves the route identification.
  • Improved exposure of the mobility product towards potential users. When the big size codes are used on intersection, car drivers are more likely to get in touch with the mobility product.
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