Cycle super highways - Londen: the network branding strategy
Tool provider
NameCHIPS consortium (Joris Van Damme)
Readability tool main characteristics
TitleCycle super highways - Londen: the network branding strategy
Playlist
Identity
Identity
Tooltype
Example
Scale
City
Does the readability tool encompass a certain location?Yes
LocationLondon, Great Britain
To whom is the tool primarily directed?New user (e.g. someone who wants to try it)
Readability tool branding strategy
Is the tool related toCycle highway
Name of cycle highwayCycle Superhighways
Central brand colors2 brand colours
Logo of cycle highway
Is this cycle highway related to a branded network of cycle highways?Yes
CS-numbers and blue lines
A more consequent use of the pink brand colour can improve the brand awareness.
Logo and brand colour of the CS-network
CS-numbers and blue lines
A more consequent use of the pink brand colour can improve the brand awareness.
Logo and brand colour of the CS-network
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Slide 5
Slide 6Readability tool description
Readability tool description
Cycle Superhighways aim to provide protected space for cycling on some of London's busiest roads. They connect stations, town centres and key destinations, making them more accessible and easier for people to cycle to.
The cycle superhighways have network-identity on the scale of London:
- Each cycle highway has a CS-number (f.i. CS3). These codes are marked on the cycling infrastructure and used on the wayfinding measures.
- The network has its own brand (a white logo of bicycle combined with pink as the central brand colour).
- The pink colour strategy is consequently used on the wayfinding system and metrolines.
- On the (network-)maps, the cycle highways are visualised in blue and not in pink. This blue colour probably refers to the blue infrastructure of the first generation cycle highways. A more consistent use of the pink brand colour could improve the general brand awareness.
A similar network-brand is also developed for the quietways: Q-codes with a purple brand colour (see readability tools related to the quietways). The maps of the quit ways are more consistent (browse the quietways in the toolbox).
Functionality
- Network-branding on a higher scale (city region).
- The use of letter+number codes
- central brand colour (pink)
- Integration in diverse wayfinding measures
- No consequent use of brand colour in the maps
- CS-codes are not in the logo
- Why not simple C-codes (see also Q-codes of the Quietways)
Related files and links
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