European motorways: the European branding strategy Readability tool main characteristics
TitleEuropean motorways: the European branding strategy
Playlist
Identity
Identity Tooltype Example
Scale Europe
Does the readability tool encompass a certain location?Yes
LocationEurope
Readability tool branding strategy
Is the tool related toOther mobility product
Is the tool related to a branded network of mobility products?Yes
What is the name of the branded network of mobility products?European Motroways
Logo of branded network
M-numbers
In Great-Britain, M-numbers are used.
A-numbers
In France, A-numbers are used. In Belgium and The Netherlands, these numbers are combined with the E-numbers.
Numbers without a letter
In Germany, motorways have no letter+number code. Sometimes, the E-number is added next to the German number.
M-numbers
In Great-Britain, M-numbers are used.
A-numbers
In France, A-numbers are used. In Belgium and The Netherlands, these numbers are combined with the E-numbers.
Numbers without a letter
In Germany, motorways have no letter+number code. Sometimes, the E-number is added next to the German number.
Slide 1
Slide 2
Slide 3Readability tool description
Functionality
- Eurepean scale of branding
- Strong economies of scale
- Not all European countries apply the brand consequently
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