Eurovelo routes: European network-identity Tool provider
NameCHIPS consortium (Joris Van Damme)
Readability tool main characteristics
TitleEurovelo routes: European network-identity
Playlist
Identity
Identity Tooltype Example
Scale Europe
Does the readability tool encompass a certain location?Yes
LocationEurope
Readability tool branding strategy
Is the tool related toOther mobility product
To which type of a mobility product is the tool related to?Eurovelo route 15
Is the tool related to a branded network of mobility products?Yes
What is the name of the branded network of mobility products?EuroVelo
Are there brand colors of network?2 brand colours
Logo of branded network
Slide 1
Slide 2
Slide 3Readability tool description
Readability tool description
EuroVelo is a network of 15 long distance cycle routes connecting and uniting the whole European continent. The routes can be used by cycle tourists as well as by local people making daily journeys. EuroVelo currently comprises of 15 routes and it is envisaged that the network will be substantially complete by 2020.
The identity strategy behind the EuroVelo network is a best practice because it is (like the internation GR hiking routes) branded on a European scale.
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