Tools F Cycle highways in Flanders: facebook page for all the cycle highways

F Cycle highways in Flanders: facebook page for all the cycle highways
Playlist
Exposures
Tooltype
Example
Scale
State
Review
Award
Location
Flanders, Brussels
Readability tool main characteristics
Title
F Cycle highways in Flanders: facebook page for all the cycle highways
Playlist
Exposures
Tooltype
Example
Scale
State
Does the readability tool encompass a certain location?
Yes
Location
Flanders, Brussels
To whom is the tool primarily directed?
Potential user (anyone who might use the mobility product)
Readability tool branding strategy
Is the tool related to
Cycle highway
Name of cycle highway
cycle highways in Flanders (fietssnelwegen.be)
Central brand colors
2 brand colors
Brand color 1
Blue
Brand color 2
White
Logo of cycle highway
Logo description
Brand logo
Is this cycle highway related to a branded network of cycle highways?
No
Name of branded network of cycle highways
Fietssnelwegen
Are there brand colors of network?
2 brand colors
Brand color 1
Blue
Brand color 2
White
Logo of branded network

Social media communication

The facebook page enables to launch cycle highway news and interact with the (potential) users.

Social media communication

The facebook page enables to launch cycle highway news and interact with the (potential) users.

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Readability tool description
Readability tool description

In 2015 the province of Flemish-Brabant decided to work out a new network-identity for the (future) cycle highways in its region. Flemish-Brabant realized that this exercise could be improved by collaborating together with the other four Flemish provinces and Brussels. The provinces of Antwerp, Limburg, East and West Flanders, as supra local governments, strongly endorsed the strength of the higher scale of branding.
The collaboration not only resulted in a shared network-identity with a blue code-logo (F-numbers), but also in a shared official website fietssnelwegen.be and a Facebook page to disclose the cycle highway network and improve the communication towards (potential) users. In the future, the official website will also include the cycle highway ("cyclostrade") network of Brussels. Brussels will use the same logo and brand colour, combined with C-codes instead of F-codes.  

Functionality
  • Easy to find and communicate URL web address.
  • One location for all the information around the futrue cycle highway network.
  • It's a desid future network, but the website informs the potential user about the parts that can already be used and provides alternative routes.
  • News and updates about new projects on the network.
  • A general search (f.i. on a specific cycle highway code) easily leads to the right page on the official website.
  • Dutch language
  • The scale of branding remains on the state level of Flanders
Related files and links

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