GR long-distance hiking routes: European scale of branding
Tool provider
NameReen Simoen
Readability tool main characteristics
TitleGR long-distance hiking routes: European scale of branding
Type of userName of your organization
Playlist
Identity
Identity
Tooltype
Example
Scale
State,
Europe
Does the readability tool encompass a certain location?Yes
LocationEurope
To whom is the tool primarily directed?Potential user (anyone who might use the mobility product)
Readability tool branding strategy
Is the tool related toOther mobility product
To which type of a mobility product is the tool related to?hiking routes
Is the tool related to a branded network of mobility products?Yes
What is the name of the branded network of mobility products?GR
Are there brand colors of network?2 brand colors
Brand color 1white (yellow)
Brand color 2red
Logo of branded network
Logo descriptionGR-sign
Websitewww.groteroutepaden.be
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7Readability tool description
Readability tool description
GR-routes are long distance hiking paths. One can walk them by following the white-red or yellow-red (regional) markers. These types of routes are never the fastest route from A tot B, but the most attractive. It's the continuous line that does not take into account boundaries that makes a GR special.
On Flemish level they form a network of 3680 kilometers that connects at various points with routes comming from neighboring countries. Wallonie and Brussels count another 5000 kilometers of GR trails.
The European Ramblers' Association (ERA) is an organization with more than 50 members from 28 European countries. Its ideal is boundless hiking in Europe. The organization is responsible for decisions on international connections and signage. ERA has designated 12 international routes as European long-distance hiking paths: the E-paths. Additional to the local signage these routes are indicated with uniform marking: a blue shield with the yellow stars of Europe, in the middel of which is the letter E and the corresponding number of the E-path.
Functionality
- European scale of branding. GR's have an ongoing character and are spread throughout Europe. A GR path is a multi-day walking route that connects different regions and even countries. It's a boundless way of traveling.
- They are recognizable by the typical white-red marking. A universal way of signage that is very simple to apply and follow. A lot of countries follow the same code. Due to the scale of branding, many users are familiar with the brand.
- Simple way of marking, non-invasive to the environment. It can be indicated on any type of carrier.
- Some countries use a different signage.
- subject to erosion or vandalism > continuous maintenance is required.
- quality differences depending on the person who applied the marking > quality control is necessary
The instructions are simple: follow the signs and enjoy the surroundings. Enjoy the satisfaction of walking a path of several hundreds of kilometers, crossing different regions and countries via the most beautifull, local paths. You can do this completely at your own pace, taking a single trip or dividing the whole in several trips.
Related files and links
Join the discussion