Houten: identity strategy cyclenetwork city of Houten Tool provider
NameEwoud Vink
Readability tool main characteristics
TitleHouten: identity strategy cyclenetwork city of Houten
Type of userYour name
Playlist
Identity
Identity Tooltype Strategy
Scale City
Does the readability tool encompass a certain location?Yes
LocationHouten
To whom is the tool primarily directed?New user (e.g. someone who wants to try it)
Readability tool branding strategy
Is the tool related toOther mobility product
To which type of a mobility product is the tool related to?Cyclenetwork city of Houten which links to (new) Cycle Highway to e.g. Utrecht
Is the tool related to a branded network of mobility products?Yes
What is the name of the branded network of mobility products?Cycle network Houten
Slide 1
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Slide 4
Slide 5Readability tool description
Readability tool description
Adding colours to the 9 routes within the cyclenetwork city of Houten helps the (new) cyclist to find their destination. Houten is build up with different neighborhoods. De colours on the map with the 9 main cycleroutes can be find along the cycle routes (on lighting poles) as well as on the signs.
Functionality
- There is strong evidence that cyclists use the colours to find their way to their destinations. Cyclists report that it's easy.
- Cyclists don't have to look for a neighbourhood name. The just have to follow a colour and in the end look for the street name.
- The colours on the signs and the map draw the attention of other traffic. This exposure can stimulate cycling.
- High maintenance because of the many signs and stickers.
- The different colours aren't always that easy to recognise, especially the small squares on the signs when it's dark.
Related files and links
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