Quietways - London: the network branding strategy Readability tool main characteristics
TitleQuietways - London: the network branding strategy
Playlist
Identity
Identity Tooltype Example
Scale City
Does the readability tool encompass a certain location?Yes
LocationLondon
To whom is the tool primarily directed?Potential user (anyone who might use the mobility product)
Readability tool branding strategy
Is the tool related toOther mobility product
To which type of a mobility product is the tool related to?Q2 Quietway
Is the tool related to a branded network of mobility products?Yes
Logo of branded network
Slide 1
Slide 2Readability tool description
Readability tool description
Quietways are continuous and convenient cycle routes on less-busy backstreets across London. This mobility product is designed for people who want to cycle on lower-traffic streets and are useful for people who are not used to cycling in London.
Just like the cycle superhighways, the quietways have their own network-brand on the scale of Londen. The brand colour is purple and this purple colour strategy is consequently used on the different readability tools like the network maps and the wayfinding system along the route. Each route has a unique letter-number code. The letter Q in the Q-codes refer to the general network-idenity and the number helpt to make the route specific.
The quietways are very recognisable by the visible white Q+number codes on the asphalt. This interesting readability tool makes the mobility product not only visible for the cyclists, but also for car drivers.
Functionality
- Network-identity with simple and clear Q-numbers.
- One consistent brand colour (purple) that is consequently applied on different readability tools.
- The big white Q-codes on the asphalt are very visible for users and car drivers.
Related files and links
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