Trial & Error: route identification on A7 motorway Readability tool main characteristics
TitleTrial & Error: route identification on A7 motorway
Playlist
Route identification
Route identification Tooltype Trial & Error
Scale State
Does the readability tool encompass a certain location?Yes
LocationMorocco, A7, Agadir
To whom is the tool primarily directed?New user (e.g. someone who wants to try it)
Readability tool branding strategy
Is the tool related toOther mobility product
Is the tool related to a branded network of mobility products?Yes
What is the name of the branded network of mobility products?Maroccan motorways
Logo of branded network
Slide 1
Slide 2
Slide 3Readability tool description
Readability tool description
On the the Moroccan highway A7, the classic blue wayfinding tools along the route doesn't mention the route-number A7. A strong opportunity is missed to bring the users in touch with the network-identity of the Moroccan motorways. On the emergency number a specific separate logo is used without reference to the A7.
Functionality
- The consequent blue colour on the signposts along the motorway contrasts with the green colour for the exits.
- The A7 route number of the motorway is not integrated in the signposts.
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